Grand Rapids Happy Hour – Optimizing Digital Experiences: Bridging the Gap Between Customer Experience and Technology 

Vervint Headquarters | 801 Broadway Ave NW Ste 101 Grand Rapids, MI 49504

Thursday, June 20, 2024 | 4 – 6:00 PM ET

Join us for a discussion and happy hour with fellow leaders in IT and digital innovation. Success requires IT and business leaders to find collaborative approaches when building and optimizing digital experiences. Jeff Andersen, Vervint Strategist, will be joined by Derek Fricano, manager of Vervint’s Experience, Research, and Design practice to break down the relationship between customer experience and technology

Grand Rapids Happy Hour – Optimizing Digital Experiences: Bridging the Gap Between Customer Experience and Technology 

Together we’ll unpack:

  • Why it’s crucial to optimize your digital commerce team and where to start.   
  • The impact a cohesive team of decision-makers can make in enhancing delivery efficiency and accelerating projects. 
  • Ways to build alignment between stakeholders such as CMOs, CTOs, CIOs, and CDOs, and other senior leaders across IT and the business.  
  • How collaboration between IT and the business results in a competitive advantage for your digital products and experiences.  

Enjoy drinks & bites on us — RSVP today!


Hosted by

Jeff Andersen
Principal Strategist

As a Principal Strategist, Jeff focuses on pioneering digital innovation and transformative business change, prioritizing stakeholder outcomes. With digital design and development expertise, he leads initiatives that redefine customer interactions, driving engagement and streamlining operations. Fostering stakeholder alignment and leveraging digital trends, Jeff drives impactful transformations, creating value for businesses and stakeholders.  

Derek Fricano
Experience, Research, & Design Manager

Derek leads Vervint’s Experience, Research, and Design team as they champion human-centered strategies and approaches to complex challenges. With over twenty years of leading, coaching, and practicing design, he brings experience in a variety of contexts — from med tech startups to Fortune 500 financial enterprises. Derek is recognized for finding innovative approaches that effectively bridge user needs, business value, and technological capability.

Register for the Event

Recommended Events