Raising the Bar for myQ Smart Technology
Chamberlain had a great product but an underperforming app. Learn how Vervint helped the garage door opener company rethink their user experience and make needed improvements to their app.
What We Did
Chamberlain had a great product — a garage door opener that would enable users to open, close, or check the status of their door via a mobile app using myQ smart technology. But the myQ app didn’t offer an equally great experience. Chamberlain needed to rethink the app and called Vervint for fast help in redefining the user experience and making needed improvements.
Experience Design
User Experience
Mobile Development & Design
About Chamberlain
CGI is a global leader in access control solutions with its LiftMaster and Chamberlain garage door opener brands and myQ smart technology. myQ technology enables products to seamlessly work together to provide reliable, secure access management solutions that solve everyday access needs across common entry points to homes, communities, businesses, and beyond.
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Rethinking User Experiences
The company’s first attempt to place myQ on the Apple App Store in 2012 was rejected because of a “troublesome” user experience.
Vervint worked quickly to understand Chamberlain’s market and industry. Due to the urgency of identifying and making needed updates to secure Apple approval, Vervint couldn’t use its full range of user experience research methods. But working with Chamberlain, Vervint pinpointed critical changes to improve the user experience.
In addition to performing benchmarking and a needs assessment, Vervint designed conceptual wireframes and mapped user experience flows. Through iterations and collaboration sessions with Chamberlain, Vervint outlined the complete user experience through a number of entry points and possible scenarios. Vervint also designed a “skin” over the application’s existing visual assets that improved aesthetics without requiring extensive reworking of the application.
Aspirations for a Better App Experience
These were valuable changes, but Vervint and Chamberlain’s UX team had bigger aspirations. They were given a one-week extension on the deadline to reimagine what the app experience could be. Though conceptual and constrained by limited user understanding, a range of ideas were explored that pushed thinking about what the app could do.
Once the first-round changes to the app were completed, the experience was improved enough to land myQ in the App Store in mid-2013.
Vervint’s work set the stage for further innovation on the mQ app. Chamberlain used the team’s reimagination exploration to define future changes to enhance the user experience and support its connected garage door openers.
